msp-mcm-slides

Communication Master’s Career Growth

The Bureau of Labor Statistics (BLS) projects that from 2008 to 2018 primary communication-related occupations will grow by more than 16 percent, but that in itself is an incomplete perspective. The need for smart, analytical, aggressive and responsible communicators is independent of title and occupation. In the more recently released (February 2012) Employment Projections: 2010-2020 [...]

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Bringing It All Together

The USC Annenberg Master of Communication Management online degree program trains communication professionals with the skills they need to satisfy those demands. It specifically addresses the goals of those who want to bring the most value in a modern, interconnected landscape. More importantly, the online MCM equips communicators to provide that value from within their [...]

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The Evolving Landscape

The dichotomy of communication pits theory and research against the need for actionable strategy. And two factors make communication even more complex. First, the need for flexibility and personalization — seldom does a “best practices” approach, applied to the letter, yield appropriate results from one organization to another. Second, the answer to yesterday’s problem rarely [...]

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The Science of Communication

The digital world demands substantiation. Tens of thousands of resources exist to prove or disprove, support or refute, and it’s imperative for communication professionals to be able to separate the good from the bad. They need guidance to ground their strategy in reliable evidence. How to communicate may have serious considerations, but they all become [...]

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The Art of Communication

A communicator’s job is to translate — explain, describe, host, speak and write; make the unknown known; cut through clutter and capture attention; transform complex ideas, research and data to bring them to life. But the landscape of communication has changed, as organizations that rely on it have adapted to the needs of their communities. [...]

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