msp-why-slides

The USC Annenberg Experience

USC Annenberg is redefining the communication field for the 21st century and beyond, as a center for discussion among scholars and professionals in journalism, communication, public policy, media and education. The reputation of Annenberg faculty and the rigor of the programs are reason enough for such distinction. But at the heart of Annenberg’s renown is [...]

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Grounded in Evidence-based Decision Making

The USC Annenberg online Master of Communication Management is designed to teach students how to think, not just what to think, to help them thrive in a data-intensive and analytics-driven workplace. It pushes the learning experience beyond textbook examples of matching solutions to problems; theory is the foundation but not the destination. Smart decisions are [...]

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