Master of Communication Management

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Articles & Blogs

How to Target an Audience

American businessman Nido Quebin spoke to the importance of identifying and targeting a specific audience when he said, “Nothing can add more power to your life than concentrating all your energies on a limited set of targets.” No company can satisfy everyone, and any that tries is likely to satisfy no one. Instead, you should [...]

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Top 4 Traits of Successful Human Resource Professionals

No matter what profession you work in, it’s important to be an expert in your trade. In order to achieve this success, you must possess a wide variety of social skills including workplace professionalism, honesty, integrity, good manners, and a good attitude. When you are a Human Resources Professional, you not only need those skills, [...]

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Five Skills Every Public Relations Specialist Needs

The time has come: you have your Master’s degree in-hand and are on the hunt for your first job as a Public Relations Specialist. To be successful, you know you have to offer a wide range of skills. These can range from critical thinking to attention to detail, but there are five skills that potential [...]

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4 Opportunities in Government Communication

Government jobs are heavily sought after for good reason—they provide job security, great benefits, and the ability to move up to higher professional levels and salaries. A degree in communication is a desirable achievement for the many government jobs that rely on professionals with strong communication abilities. From speech writers to positions in law enforcement, [...]

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How Nonprofit Communication Differs From the Private Sector

The advantages of working for a nonprofit are clear: flexibility, diversity, unparalleled growth opportunities and the chance to give something back. A career choice of this kind is not without its challenges though, particularly for those tasked with managing the organization’s communication strategy. Nonprofit communication managers face a unique set of circumstances compared to their [...]

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How Mobile Technology is Changing the Field of Communication

Mobile technology has changed the nature of the modern workforce beyond all recognition. Local businesses play on a global stage and employees are no longer restricted to working in one location. Widespread adoption of technology has also had significant effects on how businesses communicate, changing the way they converse with consumers, stakeholders, and third parties. [...]

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Ethics of Online Journalists

As a communication major, you have many career options, including journalism, broadcasting, writing, advertising, public relations, and more. However, the market is rapidly changing, and more and more communications students are moving toward careers in online journalism. All journalists are expected to follow a strict code of ethics, and given the speed of online journalism, [...]

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4 Ways to Use Your Communication Skills to Make Money Online

Although it may be hard to believe, many people are making money online just by communicating. They’re using their creativity and excellent communication skills to either make a little extra cash each month or build full-fledged careers. Often, they complete these projects at home or in their spare time, giving them the freedom of flexibility [...]

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4 Reasons Why an MCM Degree Can Advance Your Career

Professionals in many industries can benefit from an advanced degree in communication management. An MCM, Master of Communication Management, degree has the potential to develop new career paths and advancement opportunities, according to the Annenberg School for Communication and Journalism at the University of Southern California (USC). Discover four reasons why an MCM degree can help [...]

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3 Communication Measurement Models You Need to Know

In his paper, “PR Metrics: How to Measure Public Relations and Corporate Communications,” Jim McNamara observes that accountability, and by extension measurability, are important management principles in the private and public business segments. Regardless of industry served, managers should understand and apply the following three communication measurement models. Attribution Modeling: Measurement of the Financial Impact [...]

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How to Develop an Integrated Marketing Communications Plan

Back in 2013, Forbes detailed why today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how [...]

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5 Tips for Delegating Efficiently

With a net worth of approximately $4.9 billion, Richard Branson, founder and chief executive officer of the Virgin Group, is one of the most successful executives on the planet. Branson doesn’t credit his success to his charisma or communication skills, but rather his ability to delegate responsibilities. He insists “If you really want to grow [...]

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What You Need to Know About Network Theory

According to the University of Southern California, network theory is one of the central theories of organizational communication. Discover what’s behind network theory and why this area of study is so important in the field of communication. What Is Network Theory? Image via Flickr by eekim According to theoretical physician Markus Schirmer, network theory involves [...]

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Managing Organizational Politics: A Communication Toolbox

Explore the types of communications tools that can be used to help organizations through organizational changes.

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What New Media Professionals Can Learn From Old Media

It’s surprising that new media hasn’t taken a stronger hold of the advertising and news industry. A recent study by Project for Excellence in Journalism found that most original news reports originate via old media. Additionally, advertisers continue to use print, TV and radio for the majority of their marketing needs. If new media plans [...]

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3 Organizational Change Models and Their Applications

The following three change models and their applications may help you lead organizations through significant changes in organizational structure.

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3 Core Marketing Concepts You Should Know

As you pursue your Masters of Communication Management, you’ll discover numerous concepts to help you create a successful business strategy. If you choose to focus on marketing, your skills will be valuable for communicating with an organization’s target group of customers. What are some of the key marketing concepts you can expect to learn in [...]

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Why Top Companies Need Communication Experts

Years ago, communication experts were most necessary in broadcast journalism, public relations, performing arts, and similar industries. Today, however, these professionals occupy valuable roles within every type of business. In fact, a GMAT survey of 600 employers revealed that many companies look for communication skills first in new hires. While basic written and verbal communication [...]

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The 3 Top Management Degrees of the Future

Business administration and management is the most popular college major, according to USA Today’s Carly Stockwell. However, standing out from other job candidates when you hold the same qualifications can be challenging. If you’re aiming for a career in management, consider studying for one of the following three top management degrees of the future. Master [...]

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4 Great Communicators and What They’ve Taught Us

Communication—or a lack thereof—can make the difference between success and failure. Effective communication can inspire others to action, make a process go smoothly, and plant the seeds for new ways of thinking. If you have a knack for communication, you can further polish your skills by taking a look at these four examples of some of [...]

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