Prepare for What’s Next in Marketing Communication
The USC online Master of Communication Management (MCM) program can prepare you for today’s challenges and tomorrow’s opportunities, allowing you to thrive as a leader through marketplace shifts. Offered through the acclaimed USC Annenberg School for Communication and Journalism, the MCM focus area in marketing communication provides practical knowledge in research, digital media, branding, domestic and international marketing, and the communication strategies necessary to reach global audiences. Emerge with the multidisciplinary expertise to support your career — even as jobs in the field evolve.
- Complete coursework 100% online
- Choose from three areas of focus: marketing communication, strategic and organizational communication, and market research and analytics or pursue a communication management generalist
- Gain access to digital tool workshops, creative media training and certifications through the USC Annenberg Digital Lounge
- Learn from a dedicated faculty of leading experts in public relations, integrated and digital marketing, social media campaigns, change management, communication research and corporate communication
- Receive the same degree as the on-campus program, taught by the same professors — all with a Ph.D. or terminal degree