MASTER OF COMMUNICATION MANAGEMENT ONLINE

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100% online allows flexibility to balance your career

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Learn the latest theories, strategies, and communication skills

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Be a part of the USC Annenberg network of 15,000 alumni

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Choose one of three areas of focus or pursue a generalist MCM

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Graduate Record Examination (GRE) is not required.

Communication Strategy Begins with Research and Smart Analytics

Each day in the U.S. we consume more than six hours of digital media per person— a rate that continues to grow. It’s a marketplace shift that puts greater importance on the professionals and organizations who can decipher analytics for audience insights. At USC Annenberg, our online Master of Communication Management program focuses on market research and analytics for success in a big-data world. Develop data-analytic thinking and decision-making to solve problems from an applied research perspective — all highly sought-after skill sets by industries worldwide.

  • Complete coursework 100% online
  • Choose from three areas of focus: marketing communication, strategic and organizational communication, and market research and analytics or pursue a communication management generalist
  • Gain access to digital tool workshops, creative media training and certifications through the USC Annenberg Digital Lounge
  • Learn from a dedicated faculty of leading experts in public relations, integrated and digital marketing, social media campaigns, change management, communication research and corporate communication
  • Receive the same degree as the on-campus program, taught by the same professors — all with a Ph.D. or terminal degree

*Source: eMarketer U.S. Time Spent with Media 2019

U.S. News & World Report

USC MCM - U.S. News & World Report

In 2023, U.S. News & World Report ranked USC #25 among the top colleges in the country.

The Wall Street Journal

USC MCM - Wall Street Journal

USC is ranked #19 nationally in the 2022 Wall Street Journal/Times Higher Education survey.

Western Association of Schools and Colleges

USC MCM - WASC

USC is accredited by the Western Association of Schools and Colleges (WASC).

QS World University Rankings

USC MCM - QS World University Rankings

USC is ranked #1 in the United States in communication and media studies by QS World University Rankings.