Communication Strategy Begins with Research and Smart Analytics

Each day in the U.S. we consume more than six hours of digital media per person^* — a rate that continues to grow. It’s a marketplace shift that puts greater importance on the professionals and organizations who can decipher analytics for audience insights. At USC Annenberg, our online Master of Communication Management program focuses on market research and analytics for success in a big-data world. Develop data-analytic thinking and decision-making to solve problems from an applied research perspective — all highly sought-after skill sets by industries worldwide.

• Complete coursework 100% online
• Choose from three areas of focus: marketing communication, strategic and organizational communication, and market research and analytics or pursue a communication management generalist
• Gain access to digital tool workshops, creative media training and certifications through the USC Annenberg Digital Lounge
• Learn from a dedicated faculty of leading experts in public relations, integrated and digital marketing, social media campaigns, change management, communication research and corporate communication
• Receive the same degree as the on-campus program, taught by the same professors — all with a Ph.D. or terminal degree

_{*Source: eMarketer U.S. Time Spent with Media 2019}