News & Resources
Articles & Blogs
Articles & Blogs
As the American Marketing Association’s Hal Conick noted, it is the “thin line between knowing them like a friend and knowing them like a stalker.”
Business administration and management is the most popular college major, according to USA Today’s Carly Stockwell. However, standing out from other job candidates when you hold the same qualifications can be challenging. If you’re aiming for a career in management, consider studying for one of the following three top management degrees of the future. Master [...]
“Success in marketing to U.S. Millennials—the generation of people now 18 to 34 years old—will be critical to companies across product and service categories,” stated Christine Barton, Lara Koslow, and Christine Beauchamp in their paper “How Millennials Are Changing the Face of Marketing Forever.” Millennials’ unique needs and desires are fueling changes throughout the marketing industry, [...]
American businessman Nido Quebin spoke to the importance of identifying and targeting a specific audience when he said, “Nothing can add more power to your life than concentrating all your energies on a limited set of targets.” No company can satisfy everyone, and any that tries is likely to satisfy no one. Instead, you should [...]
If you’re thinking about obtaining your Master of Communication Management (MCM) degree, you might wonder how your education will fit with your current career choice. Professionals on many career paths, including you, can benefit from an MCM. Public Relations Specialists Enjoy Excellent Growth Potential Image via Flickr by tec_estromberg USC Annenberg reports that public relations professionals can benefit [...]
The best leaders often exhibit several skills that distinguish themselves from others in the workplace. For example, in an article for Forbes, Chaos Advantage team developer and former Navy Seal Jeff Boss cited five leadership competencies as essential for corporate environments, including clarity in decision making and the ability to model desired behaviors. Boss also [...]
Many different organizations develop specific campaigns that are designed to appeal to children. If you wish to learn about marketing in the media and how it affects children you will find resources on these topics in this section.
The following three change models and their applications may help you lead organizations through significant changes in organizational structure.
John F. Kennedy. Martin Luther King, Jr. Winston Churchill. What do these three men have in common? They’re all figures associated with change, with bringing people together in the face of adversity, and they accomplished it in large part thanks to their communication skills. When they spoke, audiences listened. They practically moved mountains with their [...]
Individuals with a master’s degree in communication management may work in broadcasting. In this field, professionals must clearly articulate news, public service announcements and other important information in a way that is accessible to viewers and listeners.
Recent reports have discovered the power of switching tasks, daydreaming, and resting to improve your creativity and keep your brain sharp.
Communication management students’ expertise in both verbal and non-verbal communications makes them desirable candidates for many positions across multiple professional fields. With honed talents in areas like public speaking and media, a communication degree opens the door to diverse career paths suited to a variety of interests and talents. Whether you’re interested in the role [...]
According to the University of Southern California, network theory is one of the central theories of organizational communication. Discover what’s behind network theory and why this area of study is so important in the field of communication. What Is Network Theory? Image via Flickr by eekim According to theoretical physician Markus Schirmer, network theory involves [...]