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Team-Based Structures: Examples From the Best Companies in History

Date
November 16, 2023
Image
A team meets around a conference table.

In 2001, the IT company Cisco radically restructured from a traditional corporate hierarchy to a team-based system. Responding to the rapid developments of the IT sector, Cisco set up cross-functional teams to improve company-wide collaboration and foster creativity, according to tech firm Cascade. Cisco’s decision met with resounding success: It has since risen to the top of the communications technology and smart IT hardware industries.

Team-based structures forgo a strict top-down approach — a chain of command from CEO to managers to rank-and-file employees — for one in which decision-making is distributed among different groups. Stakeholders with a variety of skill sets hold a degree of authority and work together. Countless companies are adopting the same route as Cisco and opting for team structure to boost agility and break down departmental silos.

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What Is Team Structure?

Team structure is what encourages cross-departmental collaboration by emphasizing relationships between teams and colleagues, rather than separating departments under a single authority. Teams, sometimes without internal hierarchy of their own, work together toward the company’s common goal. Teams should be composed of members who complement one another’s knowledge and abilities.

Team structure relies on an atmosphere of openness, trust and collegiality. As Best Practice Institute CEO Louis Carter said in an interview with Dropbox, “Structure ... helps create culture, and when the culture is such that people love being together in the workplace, incredible things happen.” Though lack of traditional hierarchy may go some way toward creating a culture of collegiality, team leaders and executives should cultivate this quality to ensure effective collaboration.

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Resources on Team Structure

For more information on team structure, the following resources explore the different types of organization and their advantages and disadvantages.

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Fundamentals of Team Structure

The fundamentals of team structure vary in their exact organization, but they all involve multidirectional communication among teams and workgroup members. This results in more reactive, more agile companies that can share expertise and ideas in response to changes in today’s increasingly complex industries.

Team-based companies don’t necessarily eschew hierarchy. A completely “flat” structure may defeat its own purpose by giving rise to informal gradations of authority, sometimes even resulting in cliquishness. However, “flattened” structures — in which management remains, but communication channels are accessible to all employees and teams prioritize employee engagement — allow team members the flexibility they want while retaining clarity in the decision-making process.

In today’s workplaces, which rely heavily on dispersed and remote workforces and virtual communications, team-based companies simply make more sense: They keep the flow of information open in all directions, avoid redundant work and benefit fully from team members’ capabilities.

Team structures place a high value on human resources. Teams keep workers more interested in their tasks, which means more ideas and better engagement.

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Benefits of Team-Based Organization Structure

Why are team-based organization structures so much more effective than traditional hierarchy in today’s business environments? Team structures maximize efficiency in several ways:

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Team Structure in Business

Team-based structures in business vary widely. While they have varying degrees of centralized decision-making, flexibility and formality, the following companies have all benefited from adopting a team-based structure.

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Apple

Under Steve Jobs, Apple Inc. followed a traditional hierarchical model. Jobs’ successor, Tim Cook, introduced some changes. Panmore Institute found that Apple now has a “spoke-and-wheel” structure in which its vice presidents enjoy a degree of independence. Its departments, divided into product-based sections, have more lateral communication than under Jobs. Apple Inc.’s transformation has enabled it to rival major competitors like Amazon, Microsoft, Google, Samsung and other consumer electronics giants.

Apple’s success is no secret: It has grown its revenue to almost $366 billion in 2021, as reported on Statista.

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Nokia

Nokia Bell Labs, a subsidiary of the Finnish multinational telecommunications company Nokia, maintains its competitive edge by forming teams of top engineers and scientists, reports Cascade. By encouraging experimentation and scientific daring, Nokia keeps advancing in the fields of AI, robotics, networking and the Internet of Things.

Nokia remains one of the biggest players in telecommunications. Its revenue in 2021 was nearly $26 billion, according to a Yahoo Finance report.

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Northwestern Mutual Life

Northwestern Mutual Life, an American financial services company, values cross-departmental collaboration. According to Cascade, every team now includes a non-stakeholder who brings a fresh outside point of view to the development and improvement of financial products.

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Zappos

The online clothing and shoe retailer Zappos, a subsidiary of Amazon, until recently employed a structure known as a “holacracy” — according to HolacracyOne, a system in which employees take on roles in ad hoc teams for the duration of a project.

Former CEO Tony Hsieh began modifying its holacratic structure to more resemble a marketplace of “internal small businesses,” as reported in Yahoo Finance in 2020. Zappos’ teams “earn” their project budgets by pitching to internal and external customers and “selling” their skills and services to their colleagues. This way, Zappos keeps its culture of innovation while maintaining its stakeholders’ independence and making its projects profitable.

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Zapier

The fully remote software company Zapier is divided into small independent teams of no more than eight people. These teams keep each other apprised of their projects’ status and share knowledge. According to Process St., Zapier implemented a semi-hierarchical yet team-based structure early in its history but has not revealed exactly how it’s organized. Still, the company’s approach seems to be working: It has continued to expand throughout the turbulent years of the COVID-19 pandemic.

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Basecamp

Process St. also provides insight into the software company Basecamp, which has maintained profitability by entrusting small groups with projects. During six-week project sprints, team members don’t have to track hours; they’re only accountable for getting their projects done and must spend their time as they see fit. All communications are accessible to the entire company, so every team remains informed of every project’s status.

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Team Communication Strategies

These real-world examples give some idea of the variety of forms team-based structures can take. Team communication strategies can also be codified to help company leaders choose structures that work for them.

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Realizing the Benefits of Team-Based Structures in Business

Team-based organizational structures, in all their diversity, can be powerful tools for boosting performance. They make companies more flexible, more experimental and more satisfying for employees. When well-run, team-based firms can retain valuable employees and use their talents effectively by giving them more ownership of the company’s goals and successes. As companies such as Cisco and Apple have shown, team-based structures can be highly profitable forms of organization for today’s dynamic global marketplaces.

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