Marketing Communication

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Marketing and Communication Focus Area Overview

Prepare to Manage Greater Business Communications

Excellent customer support and client relations are hallmarks of success in the communications field. By focusing your MCM in marketing, you can broaden your professional acumen by learning current best practices in marketing communication knowledge — from new media to brand building in traditional and emerging markets — then employ strategies that positively impact customers and clients alike.

How Has the USC MCM Benefited Our Graduates?

reported employment rate upon graduation

received a raise, promotion or new title after completing the[no-break]program

 appreciated the personal satisfaction of earning a degree

said it helped expand knowledge of the industry

Source: USC Annenberg MCM 2018 Graduate Outcomes Survey

Marketing Careers

The overall employment of marketing managers is very promising. The U.S. Bureau of Labor Statistics projects that this focus area will grow by 8% from 2018 to 2028 — faster than the average occupation — and is a direct result of organizations seeking to expand their market share.

MCM communications marketing graduates have parlayed their degree into key roles at various professional levels. Examples include:

Marketing Communication Courses

For your specific course plan, please contact an enrollment advisor.

Required Courses

Online students will complete 32 credits hours (approximately 8 courses). This will consist of three (3) core courses. Students take four (4) courses in marketing communication and market research. Students may select one of two options for their final capstone course: CMGT 510 or CMGT 597.

CMGT 500

Managing Communication

CMGT 540

Uses of Communication Research

CMGT 502

Strategic Corporate Communication

CMGT 541

Integrated Communication Strategies

CMGT 556

Global Marketing Communication

CMGT 589

Storytelling, Culture and Experiential Communication

CMGT 510

Communication, Attitudes, Values and Behavior

CMGT 597

Communication Research Practicum

For your specific course plan, please contact an enrollment advisor.

Who Can Benefit from the MCM Marketing Communication Focus Area?

Today’s communications marketers must be well-versed in research methods, new media tactics, emerging tools and best practices to ensure messaging is communicated on time and on target.


Expertise areas for MCM graduates include:

  • Marketing and sales
  • Publicity and promotions
  • Market research
  • Marketing management
  • Social media
  • Advertising
  • Public relations
  • Public communication campaigns
  • Public or community affairs

Where can you work with an MCM degree?

  • Corporations
  • Marketing and communication organizations
  • Professional, scientific and technical firms
  • Colleges and universities
  • Finance and insurance groups
  • Health care organizations
  • Local, state and federal government departments

Sources: Burning Glass Technologies: Labor Insight 2020 and the U.S. Bureau of Labor Statistics

Benefit from the USC Annenberg Experience

When you become an online MCM student, you are granted access to the renowned USC Annenberg School for Communication and Journalism and its resources. That means all of our digital libraries, professional networks and accomplished faculty are available to develop your strategic communication expertise and build your confidence to put it into[no-break]action.

Broaden your skill set with professional growth opportunities:

  • Access a multitude of creative workshops, digital tools and events through the USC Annenberg Digital Lounge, an official Adobe Certification Center
  • Learn from a world-class faculty of leading experts in marketing, new and social media, change management, research and corporate communication
  • Solve real-world problems with experiential learning opportunities
  • Engage with diverse, multidisciplinary professionals across industries
  • Connect with more than 15,000 USC Annenberg alumni worldwide