The Evolving Landscape
The dichotomy of communication pits theory and research against the need for actionable strategy. And two factors make communication even more complex. First, the need for flexibility and personalization — seldom does a “best practices” approach, applied to the letter, yield appropriate results from one organization to another. Second, the answer to yesterday’s problem rarely fits today’s needs, let alone those of the future.
To be successful, communication professionals require specialized training to productively and adroitly apply theory and research to modern needs. More and more, they recognize that the value of a graduate degree is found in its ability to marry the two.
Communicators need a graduate degree with more focus on creativity, technology, conflict management and the interconnectivity of personal relationships. They want to design communication strategy and elevate their execution, striving to gain knowledge and develop skills that keep them at the leading edge of communication best practices. Business models are changing, as are the demands on communication professionals.
Bringing It All Together
The USC Annenberg Master of Communication Management online degree program trains communication professionals with the skills they need to satisfy those demands. It specifically addresses the goals of those who want to bring the most value in a modern, interconnected landscape. More importantly, the online MCM equips communicators to provide that value from within their organizations, empowering them to be key contributors with a voice in strategy.
Communication Master’s Career Growth
The U.S. Bureau of Labor Statistics (BLS) projects that from 2016 to 2026 primary communication-related occupations will grow by 6 percent, but that in itself is an incomplete perspective. The need for smart, analytical, aggressive and responsible communicators is independent of title and occupation.
In the Employment Projections: 2016-2026 Summary, the BLS notes that cccupations classified as needing a master’s degree are projected to grow by 16.7 percent, faster than any other level of education. The growth in the labor market and the evolution of communication job requirements are driving a few distinct segments.