MASTER OF COMMUNICATION MANAGEMENT ONLINE

Communication Management Generalist

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Overview of Communication Management Generalist

Digital media and global business have transformed the communications field and the professionals within it. Modern leaders must be multidisciplined experts to thrive in corporate and strategic communication, marketing and public relations. With the communication management generalist, hone your critical thinking, writing, presentation and oral advocacy expertise to prepare for management opportunities.

How Has USC’s Online Master of Communication Management Benefited Our Graduates?

Earning an online Master of Communication Management from USC can be a launching point to the next phase of your career, whether that means moving into a management position, changing companies or taking on a more strategic role.

According to Annenberg’s 2024 Career Placement survey, 97% of respondents report that they were employed within one year of graduation.

Here’s a sample of some of their titles and employers:

  • Atlas Clean Energy, Co-Chief Executive Officer
  • Bank of America, Officer; Project Operations
  • California Baptist University, VP, Marketing and Communications
  • Creative Artists Agency, Assistant, Music Marketing
  • Evergreen Trading, Senior Media Buyer
  • General Atomics Aeronautical Systems, Regional Marketing Lead
  • Intuit, Customer Experience Group Manager
  • Ketchum, Executive Vice President and Managing Director, Food and Cultivate
  • Lionsgate, Senior Sales Coordinator
  • Spurs Sports & Entertainment, Senior Employee Experience Manager
  • U.S. Department of State, Program Analyst
  • US Navy, Public Affairs Manager
  • Wieden + Kennedy, Account Executive

Communication Management Careers

MCM graduates have parlayed their degree into key roles at various professional levels. Examples include:

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Administrator

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Analyst

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Director/Associate Director

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C-suite: CEO/CIO/COO/CFO

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Supervisor/Manager

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Vice President

Alumni of the USC MCM online program are difference makers at dynamic organizations of all sorts, including:

  • Brown and Caldwell
  • Canon Solutions America
  • Centers for Disease Control and Prevention
  • The City of Las Vegas
  • DISYS
  • General Electric
  • GP Strategies
  • Integrity Public Relations, Inc.
  • Kaiser Permanente
  • Keurig Green Mountain
  • Merck
  • Outfront Media
  • Roots of Peace
  • Signet Maritime Corporation
  • State Farm
  • Teacher Created Materials
  • Tesoro Refining and Marketing
  • The University of Southern California
  • WSS
  • YWCA

Generalist Courses

Core Courses

Online students will complete 32 credits hours (approximately 8 courses). This will consist of three (3) core courses surveying communication research, theory and strategy. Students can choose either CMGT 510 or CMGT 597 for their final capstone course.

CMGT 500

Managing Communication

CMGT 540

Uses of Communication Research

Required Cognate Coursework

CMGT 575

Communicating in Crisis

CMGT 587

Audience Analysis

Capstone Theory-Practice Integration Course

Choose one

CMGT 510

Communication and Persuasion

CMGT 597

A & B Communication Research Practicum

General Courses

Online students will complete four (4) general courses which can be focused in a particular area of communication.

CMGT 505

Communication in Work Settings

CMGT 508

Communicating Strategy and Change

CMGT 541

Integrated Communication Strategies

CMGT 555

Online Marketing Comm. Development & Analysis

CMGT 556

Global Marketing Communication

CMGT 587

Audience Analysis

CMGT 589

Storytelling, Culture and Experiential Communication

PR 561

Principles of Public Relations

PR 562

Foundations of Effective PR Writing

For your specific course plan, please contact an enrollment advisor.

Benefit from the USC Annenberg Experience

When you become an online MCM student, you are granted access to the renowned USC Annenberg School for Communication and Journalism and its resources. That means all of our digital libraries, professional networks and accomplished faculty are available to develop your strategic communication expertise and build your confidence to put it into action.

Broaden your skill set with professional growth opportunities:

  • Access a multitude of creative workshops, digital tools and events through the USC Annenberg Digital Lounge, an official Adobe Certification Center
  • Learn from a world-class faculty of leading experts in marketing, new and social media, change management, research and corporate communication
  • Solve real-world problems with experiential learning opportunities
  • Engage with diverse, multidisciplinary professionals across industries
  • Connect with more than 15,000 USC Annenberg alumni worldwide