Communication Management Generalist

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Overview of Communication Management Generalist

Digital media and global business have transformed the communications field and the professionals within it. Modern leaders must be multidisciplined experts to thrive in corporate and strategic communication, marketing and public relations. With the communication management generalist, hone your critical thinking, writing, presentation and oral advocacy expertise to prepare for management opportunities.

How Has the USC MCM Benefited Our Graduates?

reported employment rate upon graduation

received a raise, promotion or new title after completing the program

appreciated the personal satisfaction of earning a degree

said it helped expand knowledge of the industry

Source: USC Annenberg MCM 2018 Graduate Outcomes Survey

Communication Management Careers

MCM graduates have parlayed their degree into key roles at various professional levels. Examples include:





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Director/Associate Director

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Vice President

Alumni of the USC MCM online program are difference makers at dynamic organizations of all sorts, including:

  • Brown and Caldwell
  • Canon Solutions America
  • Centers for Disease Control and Prevention
  • The City of Las Vegas
  • General Electric
  • GP Strategies
  • Integrity Public Relations, Inc.
  • Kaiser Permanente
  • Keurig Green Mountain
  • Merck
  • Outfront Media
  • Roots of Peace
  • Signet Maritime Corporation
  • State Farm
  • Teacher Created Materials
  • Tesoro Refining and Marketing
  • The University of Southern California
  • WSS
  • YWCA

Generalist Courses

Core Courses

Online students will complete 32 credits hours (approximately 8 courses). This will consist of three (3) core courses surveying communication research, theory and strategy. Students can choose either CMGT 510 or CMGT 597 for their final capstone course.

CMGT 500

Managing Communication

CMGT 502

Strategic Corporate Communication

CMGT 540

Uses of Communication Research

CMGT 510

Communication, Attitudes, Values and Behavior

CMGT 597

Communication Research Practicum

General Courses

Online students will complete four (4) general courses which can be focused in a particular area of communication.

CMGT 505

Communication in Work Settings

CMGT 508

Communicating Strategy and Change

CMGT 541

Integrated Communication Strategies

CMGT 555

Online Marketing Comm. Development & Analysis

CMGT 556

Global Marketing Communication

PR 561

Principles of Public Relations

PR 562

Foundations of Effective PR Writing

CMGT 564

Methodological Fundamentals of Big Data in Communication

CMGT 587

Audience Analysis

CMGT 589

Storytelling, Culture and Experiential Communication

CMGT 599

Communicating in Crisis: Strategies for Risk Mitigation

For your specific course plan, please contact an enrollment advisor.

Benefit from the USC Annenberg Experience

When you become an online MCM student, you are granted access to the renowned USC Annenberg School for Communication and Journalism and its resources. That means all of our digital libraries, professional networks and accomplished faculty are available to develop your strategic communication expertise and build your confidence to put it into action.

Broaden your skill set with professional growth opportunities:

  • Access a multitude of creative workshops, digital tools and events through the USC Annenberg Digital Lounge, an official Adobe Certification Center
  • Learn from a world-class faculty of leading experts in marketing, new and social media, change management, research and corporate communication
  • Solve real-world problems with experiential learning opportunities
  • Engage with diverse, multidisciplinary professionals across industries
  • Connect with more than 15,000 USC Annenberg alumni worldwide