Online Master’s in Communication Academics Overview

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The Modern Communication Landscape

The online Master of Communication Management (MCM) is designed to build real-world leaders for the modern workplace through a rigorous curriculum and experiential learning. This online communication management degree is a deep exploration of communication principles and practices, featuring coursework in key areas such as research and data synthesis, organizational communication, audience analysis and communication strategies for emerging media.

  • Explore central theories in organizational communication, such as systems, institutional and network theory.
  • Learn to delegate in a constructive manner that fosters effectiveness and organizational efficiency.
  • Develop your ability to identify organizational challenges and verbally propose and defend strategic solutions.
  • Discover how to design, construct and present an integrated marketing communications plan, using traditional and social media to deliver your message.
  • Identify tactics to help you clearly pinpoint and profile your target audience — the first step in virtually any effective communications plan.
  • Refine your ability to identify destructive behavior in the workplace and how to respond using available channels of intervention.

Interconnected and Comprehensive Curriculum

The online Master of Communication Management (MCM) consists of 32 credit hours (typically 8 courses) and includes an integrated capstone experience. Students can choose from three areas of focus or pursue a generalist MCM.

Core Courses

Online students will complete 32 credits hours (approximately 8 courses). This will consist of three (3) core courses surveying communication research, theory and strategy. Students can choose either CMGT 510 or CMGT 597 for their final capstone course.

CMGT 500

Managing Communication

CMGT 502

Strategic Corporate Communication

CMGT 540

Uses of Communication Research

CMGT 510

Communication, Attitudes, Values and Behavior

CMGT 597

Communication Research Practicum


Choose 1 of 3 Options

CMGT 510

Communication, Attitudes, Values and Behavior

CMGT 597 A

Communication Research Practicum

CMGT 597 B

Communication Research Practicum

General Courses

Online students will complete four (4) general courses which can be focused in a particular area of communication.

CMGT 505

Communication in Work Settings

CMGT 508

Communicating Strategy and Change

CMGT 541

Integrated Communication Strategies

CMGT 555

Online Marketing Comm. Development & Analysis

CMGT 556

Global Marketing Communication

PR 561

Principles of Public Relations

PR 562

Foundations of Effective PR Writing

CMGT 564

Methodological Fundamentals of Big Data in Communication

CMGT 587

Audience Analysis

CMGT 589

Storytelling, Culture and Experiential Communication

CMGT 599

Communicating in Crisis: Strategies for Risk Mitigation

Focus Areas

As an MCM online student, you can pursue your degree as a communication management generalist or focus your MCM in one of three areas of focus:

Marketing Communication

Strategic and Organizational Communication

Market Research and Analytics

Communication Research Practicum

The best online communication management programs deliver a full toolbox of advanced skills as well as practical training to help you use those skills in the real world. This is why the USC online Master of Communication Management culminates with an optional experiential practicum course to give you the opportunity to apply what you’ve learned.

The practicum challenges you to pick a communication problem in your organization and work under a faculty advisor to develop a strategy to solve it.