Strategic Communications Focus Area Overview
Strengthen the Inner Voice of Your Organization
Communication and business efficiency have one thing in common: both work best when tied to strategy. By focusing your MCM in strategic and organizational communication, you can learn the critical assessment models, social contexts and risk mitigation tactics necessary to solve organizational problems — and enhance communication functions for organizations across industries.
How Has the USC MCM Benefited Our Graduates?
reported employment rate upon graduation
received a raise, promotion or new title after completing the program
appreciated the personal satisfaction of earning a degree
said it helped expand knowledge of the industry
Source: USC Annenberg MCM 2018 Graduate Outcomes Survey
Organizational Communication Careers
According to the U.S. Bureau of Labor Statistics, the overall employment of media and communication occupations is projected to grow 4% from 2018 to 2028 — and is a direct result of organizations integrating their multigenerational, multicultural workforces with digital platforms.
MCM strategic and corporate communications graduates have parlayed their degree into key roles at various professional levels.
Develop and implement strategic messaging of organizational initiatives and projects, then successfully communicate those objectives to employees and organizational stakeholders on a consistent basis. This role typically works with a variety of mediums, such as a staff intranet, monthly magazine or regular email bulletin.
Median salary: $78,533
Top earners: $119,000+ (with more than nine years of experience)
Expected growth: 10% from 2016-2026
Strategic Communication Courses
Online students will complete 32 credits hours (approximately eight courses). This will consist of three (3) core courses. Students will take four (4) courses in market research and analytics and marketing communication. They may select one of two options for their final capstone course: CMGT 510 or CMGT 597.
For your specific course plan, please contact an enrollment advisor.
Who Can Benefit from the MCM Strategic Organizational Communication Focus Area?
Modern professionals must be well-versed in organizational communication strategies, new media tactics, emerging tools and best practices to enhance businesses and organizations.
Expertise areas for MCM graduates include:
- Human resource management
- Corporate communication
- Strategic planning
- Operations management
- Communication consulting
- Other general management functions
Where can you work with an MCM degree?
- Marketing and communication organizations
- Professional, scientific and technical firms
- Colleges and universities
- Finance and insurance groups
- Health care organizations
- Local, state and federal government departments
Sources: Burning Glass Technologies: Labor Insight 2020 and the U.S. Bureau of Labor Statistics
Benefit from the USC Annenberg Experience
When you become an online MCM student, you are granted access to the renowned USC Annenberg School for Communication and Journalism and its resources. That means all of our digital libraries, professional networks and accomplished faculty are available to develop your strategic communication expertise and build your confidence to put it into action.
Broaden your skill set with professional growth opportunities:
- Access a multitude of creative workshops, digital tools and events through the USC Annenberg Digital Lounge, an official Adobe Certification Center
- Learn from a world-class faculty of leading experts in marketing, new and social media, change management, research and corporate communication
- Solve real-world problems with experiential learning opportunities
- Engage with diverse, multidisciplinary professionals across industries
- Connect with more than 15,000 USC Annenberg alumni worldwide