Communication Management Generalist

Overview of Communication Management Generalist

Digital media and global business have transformed the communications field and the professionals within it. Modern leaders must be multidisciplined experts to thrive in corporate and strategic communication, marketing and public relations. With the communication management generalist, hone your critical thinking, writing, presentation and oral advocacy expertise to prepare for management opportunities.

How Has the USC MCM Benefited Our Graduates?

reported employment rate upon graduation

received a raise, promotion or new title after completing the program

appreciated the personal satisfaction of earning a degree

said it helped expand knowledge of the industry

Source: USC Annenberg MCM 2018 Graduate Outcomes Survey

Communication Management Careers

MCM graduates have parlayed their degree into key roles at various professional levels. Examples include:



Director/Associate Director



Vice President

Alumni of the USC MCM online program are difference makers at dynamic organizations of all sorts, including:

  • Brown and Caldwell
  • Canon Solutions America
  • Centers for Disease Control and Prevention
  • The City of Las Vegas
  • General Electric
  • GP Strategies
  • Integrity Public Relations, Inc.
  • Kaiser Permanente
  • Keurig Green Mountain
  • Merck
  • Outfront Media
  • Roots of Peace
  • Signet Maritime Corporation
  • State Farm
  • Teacher Created Materials
  • Tesoro Refining and Marketing
  • The University of Southern California
  • WSS
  • YWCA

Generalist Courses

Core Courses

The communication management generalist surveys communication strategies, theories, and principles to equip students to be multidisciplinary lifelong communicators. Online students will complete 32 credits hours (approximately 8 courses). This will consist of three (3) core courses and either CMGT 510 or CMGT 597 for their final capstone course.

CMGT 500 Managing Communication
CMGT 502 Strategic Corporate Communication
CMGT 540 Uses of Communication Research
CMGT 510 Communication, Attitudes, Values and Behavior
CMGT 597 Communication Research Practicum

General Courses

Communication management generalist students will additionally complete four (4) general courses covering topics in market research, marketing communication, public relations, and strategic organizational communication. Course availability will be determined by student enrollment period.

CMGT 505 Communication in Work Settings
CMGT 508 Communicating Strategy and Change
CMGT 541 Integrated Communication Strategies
CMGT 555 Online Marketing Comm. Development & Analysis
CMGT 556 Global Marketing Communication
PR 561 Principles of Public Relations
PR 562 Foundations of Effective PR Writing
CMGT 564 Methodological Fundamentals of Big Data in Communication
CMGT 587 Audience Analysis
CMGT 589 Storytelling, Culture and Experiential Communication
CMGT 599 Communicating in Crisis: Strategies for Risk Mitigation

For your specific course plan, please contact an enrollment advisor.

Benefit from the USC Annenberg Experience

When you become an online MCM student, you are granted access to the renowned USC Annenberg School for Communication and Journalism and its resources. That means all of our digital libraries, professional networks and accomplished faculty are available to develop your strategic communication expertise and build your confidence to put it into action.

Broaden your skill set with professional growth opportunities:

  • Access a multitude of creative workshops, digital tools and events through the USC Annenberg Digital Lounge, an official Adobe Certification Center
  • Learn from a world-class faculty of leading experts in marketing, new and social media, change management, research and corporate communication
  • Solve real-world problems with experiential learning opportunities
  • Engage with diverse, multidisciplinary professionals across industries
  • Connect with more than 15,000 USC Annenberg alumni worldwide