Online Master’s in Communication Academics Overview

The Modern Communication Landscape

The online Master of Communication Management (MCM) is designed to build real-world leaders for the modern workplace through a rigorous curriculum and experiential learning. This online communication management degree is a deep exploration of communication principles and practices, featuring coursework in key areas such as research and data synthesis, organizational communication, audience analysis and communication strategies for emerging media.

  • Explore central theories in organizational communication, such as systems, institutional and network theory.
  • Learn to delegate in a constructive manner that fosters effectiveness and organizational efficiency.
  • Develop your ability to identify organizational challenges and verbally propose and defend strategic solutions.
  • Discover how to design, construct and present an integrated marketing communications plan, using traditional and social media to deliver your message.
  • Identify tactics to help you clearly pinpoint and profile your target audience — the first step in virtually any effective communications plan.
  • Refine your ability to identify destructive behavior in the workplace and how to respond using available channels of intervention.

The best online communication management programs deliver a full toolbox of advanced skills as well as the practical training to help you use those skills in the real world. The USC online Master of Communication Management culminates with an optional experiential practicum course to give students the opportunity to apply what they’ve learned in their professional settings. The Communication Research Practicum challenges you to pick a communication problem in your organization and work under a faculty advisor to develop a strategy to solve that problem.

Interconnected and Comprehensive Curriculum

The online Master of Communication Management (MCM) consists of 32 credit hours (typically 8 courses) and features an integrated capstone experience. Students engage in a curriculum drawn from the following courses and designed by our faculty to meet the needs of working communication professionals.

Curriculum

CMGT 500Managing Communication
CMGT 502Strategic Corporate Communication
CMGT 505Communication in Work Settings
CMGT 508Communicating Strategy and Change
CMGT 510Communication, Attitudes, Values and Behavior
CMGT 540Uses of Communication Research
CMGT 541Integrated Communication Strategies
CMGT 555Online Marketing Comm. Development & Analysis
CMGT 556Global Marketing Communication
PR 561Principles of Public Relations
PR 562Foundations of Effective PR Writing
CMGT 587Audience Analysis
CMGT 597Communication Research Practicum