Marketing Analytics Focus Area Overview
Communication Intelligence Begins with Smart Data
The U.S. population consumes more than six hours of digital media per day — per person.* For communications professionals seeking to provide greater value in the digital revolution, an understanding of data is paramount for a lasting career. The MCM market research and analytics area of focus goes beyond typical market research programs by developing your data-analytic thinking and communications expertise to solve problems from an applied research perspective.
With the modern tools to collect and analyze data, you can bring greater value to organizations in a variety of ways: from data storytelling to customer relationship management and data-driven decision-making — all highly sought skills by top employers.
*Source: eMarketer U.S. Time Spent with Media 2019