Marketing and Communication Focus Area Overview
Prepare to Manage Greater Business Communications
Excellent customer support and client relations are hallmarks of success in the communications field. By focusing your MCM in marketing, you can broaden your professional acumen by learning current best practices in marketing communication knowledge — from new media to brand building in traditional and emerging markets — then employ strategies that positively impact customers and clients alike.
Marketing Communication Courses
Online students will complete 32 credits hours (approximately 8 courses). This will consist of three (3) core courses. Students take four (4) courses in marketing communication and market research. Students may select one of two options for their final capstone course: CMGT 510 or CMGT 597.
For your specific course plan, please contact an enrollment advisor.
How Has the USC MCM Benefited Our Graduates?
reported employment rate upon graduation
received a raise, promotion or new title after completing the program
appreciated the personal satisfaction of earning a degree
said it helped expand knowledge of the industry
Source: USC Annenberg MCM 2018 Graduate Outcomes Survey
The overall employment of marketing managers is very promising. The U.S. Bureau of Labor Statistics projects that this focus area will grow by 8% from 2018 to 2028 — faster than the average occupation — and is a direct result of organizations seeking to expand their market share.
MCM communications marketing graduates have parlayed their degree into key roles at various professional levels. Examples include:
Provide strategic leadership of the communications and marketing department for a business or organization, which includes implementation of strategic plans, approval of marketing programs, and direction of internal and external communications.
Median salary: $84,800
Top earners: $105,000+ (with a master’s degree)
Expected growth: 10% from 2016-2026
Expertise areas for MCM graduates include:
- Marketing and sales
- Publicity and promotions
- Market research
- Marketing management
- Social media
- Public relations
- Public communication campaigns
- Public or community affairs
Where can you work with an MCM degree?
- Marketing and communication organizations
- Professional, scientific and technical firms
- Colleges and universities
- Finance and insurance groups
- Health care organizations
- Local, state and federal government departments
Sources: Burning Glass Technologies: Labor Insight 2020 and the U.S. Bureau of Labor Statistics