Communication Is at the Center of All Business
“Strong communication skills” are ubiquitous in today’s job postings, regardless of function or industry. So what does this mean for communication professionals? How do they set themselves apart in a field of résumés peddling strong communication skills?
Communication is more than just art or science; it’s a strategic balance of both. Understanding the balance is a key differentiator for professionals in a competitive marketplace.
Grounded in Evidence-Based Decision-Making
The USC Annenberg online Master of Communication Management is designed to teach students how to think — not just what to think — to help them thrive in a data-intensive and analytics-driven workplace. It pushes the learning experience beyond textbook examples of matching solutions to problems. Theory is the foundation but not the destination.
Smart decisions are born in knowing your objectives, asking the right questions of the right audience and understanding the results. The online master's of communication management equips students with the skills to decipher, design and distribute communication measurement models that speak the language their principal audiences — such as managers, executives, stakeholders and customers — understand.
The USC Annenberg Experience
As a center for discussion, USC Annenberg is redefining the communication field for the 21st century and beyond among scholars and professionals in journalism, communication, public policy, media and education. Annenberg's faculty reputation and rigor of program are reason enough for such distinction. But at the heart of Annenberg’s prestige is the breadth and depth of its research.
Examinations of digital media and technology, cultural communication, public interest and global leadership set new standards not only for education, but also in application at organizations around the world. More than 15,000 Annenberg alumni contribute to a professional network of industry leaders and communication professionals who can attach “USC Annenberg” to their resumes — a powerful differentiator in a crowded and competitive marketplace.
